For most businesses, the most important asset is its brand name. Creating a brand name is as important as the business model. A brand is an identity that is going to be associated with your business for years to come. However, creating a brand is not as difficult as protecting it. Nowadays the use of Internet given many opportunities for organizations to promote their brand widely and to a more targeted audience. But building brand equity and gaining brand recognition also poses threats as well, which can ruin a brand's reputation in an instant.
With brand protection technologies, companies can easily keep an eye on any unlawful activities and can take necessary action before it causes severe harm to the brand. Thus, with brand protection technologies, not only is the company's supply chain secure, but so is customer trust, investment, revenue, etc is also maintained. One common brand protecting tool is the use of taggants, a distinct covert anti-counterfeiting strategy
Taggants are optical codes that give off patterns of light which are invisible to the human eye. When taggants are integrated into products and documents, they can be used for product authentication. Taggants are en effective anti-counterfeiting strategy because taggants cannot be detected by human senses and therefore cannot be counterfeited.
Taggants can be used for tax stamps and banknote security as well. Tax stamps and banknotes are two highly sensitive documents that require the covert document security that taggants provide.
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